WebMD “Perspectives”

AV I Production

CLIENT

WebMD

SERVICES

Directing

Video Editing

Production

Copywriting

Content Creation

When WebMD tasked SCPXL with scripting, shooting and editing an educational piece on the common misdiagnosis of psoriasis in people of color, we went to work on producing a warm, real-person narrative.

The goal was to educate viewers in an accessible, interesting and storytelling format – not a professional simply sharing medical information.

The result was a beautifully-shot short-form piece of educational content. The pieces live on WebMD’s website to inspire, inform and positively shift the diagnosis of psoriatic disease. Since then, we've gone on to produce pieces for Major Depressive Disorder – check out the creative below!