The Black Phone
SOCIALAMP TECHNOLOGY
CLIENT
Universal Pictures
SERVICES
Concept
Design
Design
Digital Strategy
Development
Content Management
Never talk to strangers...except SCPXL's SocialAmp Technology! In collaboration with Universal Pictures, SCPXL leveraged our SocialAmp Technology for their latest horror film “The Black Phone” starring Ethan Hawke
During the initial week of the film's screenings, our proprietary social technology created customized video responses in real-time that automatically responded to fans tweeting at the film.
For opening weekend "The Black Phone" was projected to gross $10 million, but went on to rake in over $23 million domestically and $40 million globally. It currently sits at an impressive 84% on Rotten Tomatoes and a 90% audience score, which is uncommonly high for a horror film.
The online discourse and engagement once again proved that SCPXL's SocialAmp Technology allows us to turn the positive words of everyday people into social content and immerses consumers into a marketing campaign that drives sales.
