PETA 40th Anniversary
AV | LIVE PRODUCTION | SOCIAL
CLIENT
People for the Ethical Treatment of Animals (PETA)
SERVICES
Creative Writing
Directing
Video Editing
Livestream Production
Website Development and Design
Copywriting
Content Creation
In December 2020, PXL and Studio City collaborated in producing PETA’s 40th Anniversary Event virtual event.
The team at PXL spearheaded the campaign, and took the lead with planning the attendee experience for the virtual experience, and the technical aspects of the 90-minute livestream. The event was ticketed, so PXL created a secure password-protected site that limited access to invited attendees. In addition to the embedded livestream, the site contained a live chat, donation form, silent auction, and downloadable assets for attendees to post on social media.
Studio City took the lead in producing the show itself, from inception to distribution and airing. The Studio City team developed creative concepts for each segment of the show based on PETA’s needs and wishes, and then scripted out each part. For segments that involved filming talent, they executed these shoots will full production crews. Studio City was also on hand to direct the celebrity talent at each shoot, in person and virtually. Once all footage was compiled, they oversaw all post-production editing, graphics & sound of the entire show. First constructing each segment piece by piece, and then organizing and editing each segment together to build out the entire show..
