Bitwise Asset Management - Spotlight on Ethereum
Creative I Production I AV
CLIENT
Bitwise Asset Management
SERVICES
Creative & Script Support
Pre-Production
Casting
Talent Management & Sourcing
Location Services
Production & Directing
Set Design
Creative & Art Direction
On-site Filming and Crew Staffing
Post-Production
A Revolutionary Campaign with Historic Milestones
Building on the success of our previous campaign, Studio City PXL once again collaborated with Bitwise to launch a groundbreaking initiative creating the first national TV spot to be minted as an NFT. This never-been-done approach underscores Bitwise’s continuous commitment to leading the charge in crypto marketing, and SCPXL is proud to have played a key role in the creative.
RESULTS:
1.35M Social Media Views in 14 days
First National TV Spot Minted as NFT
Significant Contributions to Ethereum Ecosystem
Never-Been-Done NFT Integration
For the new Bitwise campaign, we focused on producing a series of TV and social media spots featuring Jamie Kaler and Michael Tacconi. The creative concept, developed in collaboration with Revolver Films, aimed to personify Ethereum’s versatility and highlight its potential in contrast to traditional financial systems.
As a pioneering move, the national TV spot was minted as an NFT through Zora, making it the first of its kind. This move not only supports the Ethereum ecosystem but also ensures transparent and fair compensation for creators. Proceeds from the NFT minting are split between the Protocol Guild, supporting Ethereum’s open-source developers, and the actors involved in the campaign.
Impact & Recognition
The campaign, titled “Spotlight on Ethereum,” captures Bitwise’s forward-thinking approach and dedication to innovation in the crypto space and has garnered almost 1.5 million views across social platforms in just two weeks.
By combining creative excellence with strategic execution, we’ve once again demonstrated our ability to deliver results under tight deadlines and circumstances.
Bitwise’s ongoing collaboration with Studio City PXL continues to push the boundaries of what’s possible in crypto & financial marketing, creating engaging, memorable, and impactful content that resonates with diverse audiences and drives tangible results.