betway Wimbledon
Creative I Production I AV I Social
CLIENT
betway + The Romans
SERVICES
Creative Concepting
Pre-Production
Location Services
Production and Directing
Post-Production
Copywriting
On-site Filming and Crew Staffing
Social Media Content
In need of scroll-stopping creative with viral potential, betway and The Romans called on Studio City PXL to collaborate and execute a campaign that was both hilarious and impactful.
The result was historic. We produced a global campaign in the town of Wimbledon, North Dakota, population 153.
From the first call, SCPXL had only a few weeks to secure locations, recruit a local production crew, and convince a town of strangers to support and celebrate this piece. We cast real-life locals to create a spot that perfectly captured the 'fish out of water' story of a former world #1 ranked tennis player building his own 'Field of Dreams' to the surprise of an unsuspecting, sleepy town.
Despite hurdles such as limited time and a remote location, we managed to produce and shoot the campaign, swiftly execute post-production, and navigate compliance and localization across multiple countries, creating an unforgettable campaign that is already an internet favorite with over 11 million views across socials and counting.
