The NFL Touches Down at SC PXL

Creative Development I Production

When the NFL set out to launch a daily football show nationwide, Studio City PXL was ready to catch the pass. GMFB Overtime is America’s go-to source for exclusive insights from players, coaches, analysts, and even celebrity guests. Our graphics team took their logo to the next level, crafting a dynamic graphic package that helps brands the show.  At the Los Angeles NFL headquarters, just yards from SoFi stadium, we shot with legendary sports pros to create electrifying launch campaigns. Every week, SC PXL pairs the NFL’s most heart-pounding action with expert insights to deliver must-see promos. With the NFL, world-class is the only standard.

MONUMENTAL AWARENESS

For our first launch campaign, we needed something as massive as the cities these teams represent. Our idea? A journey that takes fans from New York City to LA, spotlighting iconic football towns along the way. From the Statue of Liberty to the St. Louis Arch, we featured monuments that echo the larger-than-life fandom of the game. Want the inside scoop on your team’s big moves? GMFB Overtime has you covered.

MAKES ME WANNA SHOUT!

Our second campaign struck a chord with fans using a chant every football lover knows: “Let’s Go!” This stomp-and-clap anthem unites all stadiums, just like GMFB Overtime unites all teams and fans. We gave it a twist, swapping “Let’s Go” with “G-M-F-B Overtime” to create a catchy new earworm. It’s a chant you won’t be able to forget, reminding viewers to check out this very addictive show.

SERVICES

Creative Development

Campaign Development

Script & Copywriting

Production & Directing

Creative & Art Direction

Post-Production & Finishing

Graphics & Animation