X-Golf America

AVProductionAVPROD

Mar 30

Written By PXL Agency

Creative I Production I AV

CLIENT

X-Golf America

SERVICES

Creative Development

Campaign Development

Script & Copywriting

Storyboarding & Art Direction

Talent Management & Sourcing

Crew Staffing & Management

Commercial Production & Directing

Still Photography & Retouching

Post-Production & Finishing

Graphics & Animation

CGI Production

Studio City PXL was excited to embark on a journey with X-Golf America, our newest client and a trailblazer in golf technology and entertainment. This campaign was a "hole in one" for our team, as we brought our creative expertise to the forefront in developing X-Golf's marketing spots for both corporate-owned locations and independent franchises, featuring their new brand ambassador, professional golfer Max Homa. This partnership aimed to drive X-Golf's message home through a blend of humor, technology, and the universal appeal of golf.

Over two days at our initial shoot in Sacramento, California, we captured the modern essence of golf through video production, still photography, and innovative CGI. This is where our creative concept came to life: two comedic golf balls that loved working at X-Golf, serving as our campaign's leads.

Coupled with a range of beauty shots that highlighted X-Golf's core offerings and unique location features, we were equipped to deliver engaging content. This strategy not only maintained the campaign's momentum but also empowered franchisees to personalize their marketing efforts, ensuring local relevance while upholding the brand's standards.

Max Homa's involvement added a layer of authenticity, bridging the gap between the world of X-Golf and the traditional spirit of the game. Through a series of interactions with our CGI characters and direct-to-camera lines, we created content poised for distribution across broadcast, digital, and social media channels throughout the year – ensuring X-Golf's presence was felt in diverse markets and platforms.

As the campaign launches, we will be delivering 3 main spots for use across broadcast, along with social cutdowns of those spots in various dimensions, 60 retouched still images, and numerous social content pieces. With at least 8 more unique spots already captured and ready for deployment, we closely monitored the performance of the initial creative as it hit the markets.

This readiness allowed us to plan for a new round of edits, featuring our hero golf balls tackling other topics like upcoming tournaments, Father's Day, new store openings, and sponsorships with MLB teams, ensuring the campaign's relevance and engagement throughout the year.